Problem
A dog-friendly label does not explain whether a place fits a particular dog. Age, mobility, heat sensitivity and social comfort can change the choice.
Mobile App Concept
Pointer
Pointer
Dog Walking App
Find outings that fit your dog’s needs.
Check shade and water, and plan playdates.
Explore Pointer
Start with your dog’s profile — the foundation of Pointer. Review the details and preferences that guide suitable places, routes, and everyday outings.
Core users
Dog owners planning daily walks, gentler outings for older dogs, or opportunities to meet other dogs and arrange playdates.
Product goal
Connect the dog’s profile with suitable places and routes, clear amenity information, and optional social encounters.
Product value
Help owners make informed choices before leaving: understand the fit, check shade and water, and plan an outing around their dog.
User flow & screen logic
The dog is the organizing idea: understand their needs, find a suitable place, check the conditions, then choose a route or arrange time to meet.
Know the dog
Start with age, needs, limitations and social preferences. This profile gives the rest of the journey its context.
Discover a fit
Browse nearby places and routes. Use dog-relevant filters to narrow the choice rather than scan every result.
Check the details
Review terrain, shade, drinking water, rest areas and access rules. Consider a gentler route for an older dog.
Go or meet
Save places, plan a route or explore a playdate. Social encounters stay optional for dogs who need more space.
Key product screens
Prototype screens showing discovery, practical place information and outing planning. Maps and data are illustrative.
Design system
A nature-led product direction with clear text, practical controls and visible information about the dog’s needs.
Product color direction
Forest#1F5A44
Teal#147D74
Warm surface#F7F6F0
Forest green anchors the current app direction. Supporting colors separate navigation, useful amenities and caution states. The prototype screens above represent an earlier visual iteration.
Typography & controls
PRODUCT INTERFACE / INTER
Find a place that fits
Clear headings, short labels and readable body text keep practical details easy to scan.
The product type scale uses 20px titles, 16px semibold subheadings and 15px body text. Rounded cards, filter chips and clear primary actions support a consistent journey.
Key UX decisions
These decisions describe the concept’s intended behavior. They are design hypotheses to validate with dog owners.
The dog shapes discovery
Age, mobility limitations, heat sensitivity and social preferences inform the product direction. The profile is a foundation for filtering, not an optional account detail.
Show what a place offers
Shade, water, fencing, benches and terrain help owners compare destinations. Missing or unverified information should remain visible rather than imply certainty.
Make gentler outings possible
Older dogs may need shorter, easier routes and places to pause. Surface those conditions so the owner can judge suitability for their dog.
Connect places and playdates
Meeting other dogs and arranging shared walks extends the experience beyond finding a location. Social comfort and quieter alternatives remain part of the dog-first approach.
Outcome & next steps
I built Pointer from zero as a self-initiated concept, using ChatGPT and Claude to develop the product flow, UX/UI and visual direction. The result connects dog-first discovery, practical place information, outing planning and a direction for social encounters.
Pointer is not a launched product. The next step is to test how owners describe their dog’s limitations, which place details affect their decisions, and what makes a playdate feel comfortable. Real feedback should shape the next iteration.
ROLE / STATUS
End-to-end product concept, UX/UI and visual design · Prototype exploration · No user-test results claimed.
